Seller Advertising Tools
Etsy Ads & Affiliate Programs — Owned Offsite Ads and launched the Affiliates & Creator programs, driving incremental revenue for 5M+ active sellers on Etsy.
company
Etsy
role
Product Manager
product
Offsite Ads, Affiliates & Creator Programs
team
Cross-functional (Engineering, Marketing, Seller Experience)
Overview
Etsy is one of the largest global marketplaces for unique, handmade, and vintage goods with over 5 million active sellers. I was the Product Manager for Offsite Ads — Etsy's performance-based advertising program that promotes seller listings across Google, Facebook, Instagram, Pinterest, and Bing. I also helped launch and scale the Affiliates and Creator programs, building new revenue channels that connected sellers with influencers and content creators to drive traffic and sales.
The Challenge
Etsy sellers are predominantly small businesses and independent creators who don't have the budget or expertise to run their own advertising campaigns. The challenge was to build an advertising system that would drive meaningful incremental sales for sellers without requiring them to manage campaigns, set budgets, or understand ad platforms — all while ensuring Etsy only charged sellers when the ads actually resulted in a sale. For the Affiliates and Creator programs, we needed to build a scalable system that could connect thousands of sellers with external partners while maintaining trust and transparency.
Programs & Channels
Drove seller revenue through managed advertising and partner-driven traffic across major platforms.
Google Ads
Offsite Ads
Offsite Ads
Offsite Ads
Offsite Ads
Bing
Offsite Ads
Affiliates
Partner Program
Creator Program
Partner Program
What I Built
01
Offsite Ads at Scale
Managed the end-to-end Offsite Ads product — a fully managed advertising service that automatically promotes seller listings across major ad platforms. Sellers only pay a fee when an ad click results in a sale, removing the risk and complexity of traditional advertising.
02
Affiliates & Creator Programs
Helped launch and scale Etsy's Affiliates and Creator programs, enabling influencers, bloggers, and content creators to earn commissions by driving traffic to Etsy listings. Built the infrastructure to track attribution, manage payouts, and give sellers visibility into partner-driven sales.
03
Seller Trust & Transparency
Designed analytics and reporting features that gave sellers clear visibility into how Offsite Ads and affiliate partnerships were performing — including attributed sales, ad spend, and ROI — building trust in a system where Etsy manages advertising on sellers' behalf.